About Robert Abboud

One creative mind. Many ways to tell a story.

Robert Abboud is a multidisciplinary creative, filmmaker, composer, and performer whose work moves between the worlds of film, music, technology, and immersive experiences.

His creative journey began in Amman in 2011, working as a director, cinematographer, editor, and producer for agencies including Leo Burnett, TBWA/RAAD, Kiwi, and Young & Rubicam, and on projects for brands such as Pepsi, BMW, Ducati, MBC Group, Al Jazeera America, and the Jordan Tourism Board.

His award-winning one-take short film A Cold Morning in November, which he directed and scored, won both the Jury and Audience awards for Best Fiction at the 2014 Franco Arab Film Festival and was selected for the Short Film Corner at Cannes in 2015. His work also earned him the SXSW 2020 Media Exchange Award, in the Convergence Track, category Immersive Media.

Beyond the camera, Robert is a musician, actor, and voice-over artist, with experience in live musical performances, television series, and short films, complemented by acting studies at the New York Film Academy.

Based in Dubai since 2022, he has continued working as a creative producer and audiovisual director. In 2024, he founded Magic Glitch, his creative studio, bringing together his diverse disciplines to explore new forms of storytelling.

Today, his creative curiosity takes him beyond the screen, exploring themed entertainment, immersive experience design, and the art of composing soundscapes that bring stories and spaces to life.

From stories we watch to worlds we step into.

Worked with

Agencies

Leo Burnett
TBWA/RAAD
Kiwi
Young & Rubicam
Fluid Productions
Bidaya

Brands

Pepsi · 7Up
McDonald's
BMW · Ducati
Huawei · Zain · Orange
Philips · Hamleys

Media & travel

MBC Group
Rotana Media Group
Al Jazeera America
Arab Telemedia Group
Jordan Tourism Board
Expo 2020

Skills & services

What he brings

Idea to final mix, or any one of these roles on your team.

01

Video

  • DirectingConcept to final cut for short films, commercials, documentaries and music videos.
  • Creative direction & concept developmentFrom the first idea to the look, tone and story of the whole piece.
  • CinematographyCamera on shorts, documentaries, commercials and events.
  • Video editing & postEditing and finishing, from rough cut to final delivery.
  • Creative producingEnd-to-end production: crew, cast, budget and timeline, on brand and on schedule.
  • Generative AI filmmakingGenerative AI in content and video production.
  • AI concept development & previsualizationConcept frames and previz made with AI, to agree on a look before the shoot.

02

Sound

  • Original music & scoringScores and themes for film, brands and live shows.
  • Music production & arrangementProducing and arranging music, from first sketch to final mix.
  • Soundscape composition & sonic storytellingSound worlds for film, spaces and immersive experiences.
  • Sound designSound for picture, built from field recordings he makes himself.
  • Live pianoConcerts, events and studio sessions: 20+ stage performances.

03

Performance

  • ActingBilingual Arabic and English actor for film, TV, commercials and theatre.
  • Voice-overVoice for advertising, as for CreateGroup and Meraas in 2024.

04

Story & teaching

  • Screenwriting & storyScripts and narrative development for film, TV and branded content.
  • Immersive storytellingInteractive and immersive story development; SXSW 2020 award.
  • Teaching & workshopsFilm, editing, screenwriting and creativity courses for universities, schools and teams.

Want to discuss a project?

Original music, sound design, directing, editing, acting or a workshop. Email, WhatsApp or call.